Te Hiku Music Academy is the culmination of 20 years of work in the music and education space in the 'Real' Far North. Jon Pirini, a product of the Far North, was educated at Kaitaia College and returned from studying music in Wellington to work at the College again. Responding to the conviction to have kids start their music education before they hit College, Jon set about strategizing to buy a mobile music classroom to identify talent in the local primary schools across the Far North and to bring these together into one central space where their talent is honed. Te Hiku Music Academy was founded in 2021 in the midst of the pandemic and wide-spread cancellations of live music and is steadily growing from school to school.
Tucker Crowe, an American designer connected through Jon's time in Ukraine, took on the job of designing the logo. The shape of the logo simultaneously references a treble clef (incidentally what guitar notation is written with) and Polynesian-styled fish hook. The koru at the bottom of the clef symbolizes emerging growth and locates this project as something inherently Maori. Moreover, the left hand side image of the mountain and its reflection is a nod to the various maunga in the Far North that are located near the water such as Tohoraha (Mt Camel) that overlooks the Houhora Harbour. Tucker has done a great job of capturing all of these elements in one image.